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He did nothing wrong.

A catchphrase is like your trademark on the internets. Remember that one sentence you said that caused everyone to IRL LOL? It will be much funnier if you start repeating it over and over and over and over and over. Really, it's true. People will laugh every time you say it, even if it's completely predictable and they're totally expecting it! It will cause instant and easy lulz. You may even become rich and beautiful because of it. And don't forget, since you were the one who invented it, make sure you contact your Internet lawyers every time you see someone else using your brilliant catchphrase. You don't want it to become old meme, do you?

List of Catchphrases

Catchphrase is part of a series on Language & Communication
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