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A trick, gadget, device, or hoax used to draw attention or gain popularity.
- butt_plug's gimmick is that he's really a butt plug that wants to get into the asses of all the fine-ass females on LJ.
- Jameth's gimmick is that he's a fag from Seattle with a couple of cats and lollerskates about town being stalked by LJ users.
- 10fags gimmick is that it posts riddles and mysteries to be solved.
- Nintendo's Wii is a gimmick as it doesn't improve games; it instead introduces variable input lag and creates a gay experience.
- Those Zimbabwe Inheritance spam e-mails you've gotten? Big-time gimmick.
- Good person test A gimmick used by Christfags to get to talk to you about Jesus